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Posts Tagged ‘Hungarian ad spend’

Online Ad Spend Hungary 2011

Posted by Annplugged on August 8, 2012

According to the IAB Adex data, the total net online ad spend in Hungary in 2011 is as follows:

  • in HUF (Hungarian Forint) 30.4 billion Ft (HUF and Ft are both short for the Hungarian currency called Hungarian Forint, yes, the forint is without the letter ‘l’, not florint just forint), i.e. 30.400,000,000 HUF
  • in Euros: 109.4 million Euros
  • in USD: 134.9 million Dollars
  • in GBP: 86.3 million pounds

This amount is 18,8% of the total Hungarian ad spend. From year to year, it is over ten percent increase (12% to be precise).  Search marketing was really successful, with a 31% increase, email grew by 5% while display was slightly moving ahead but so slightly that we can just say that it stayed the same.

Mobile ad spend (both display mobile ads and non-display mobile ads) has been estimated to be around HUF 740 million by IAB.

Source IAB Hungary Adex 2011 via Rabbitblog

One fifth of the Hungarian population lives in the capital, in Budapest city, where online users are in a big cluster, which may facilitate e-commerce and other online activities connected to offline places.

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