Google in Hungary and search as such

How is SEM developing in Hungary?

Archive for the ‘search’ Category

‘google’ and ‘magyar’ and the search results

Posted by Annplugged on August 3, 2006

The noble fourth place for the keywords ‘google’ and ‘magyar’ is taken by the, which aims to show you a promising list of Hungarian search engines. Take it with a pinch of salt, though.

Some of them are simply unused (and probably unknown) by now, like the pioneering HUDIR (Hungarian directory), or the one called Goliat. And there is one that takes you to an adult page, the one called ‘Hungary Guide’ (it is redirected to many naked ladies, rather than to a catalog or a search engine).

For a better list see this previous post.

Anyway, what is interesting to us if there is a competitor (agency) for Google regarding key word advertising in Hungary and not merely competitors for search traffic. Next time, I will have a look at the PPC adverstising options for those who wish to target Hungarian customers–Google and its rival(s).


Posted in advertising, Goliat, Google, HUDIR, Hungary, rivalry, search, Search Engines | 3 Comments »

1st SEO contest in Hungary

Posted by Annplugged on July 27, 2006

Maybe one of the first signs that the online marketing industry, and within that search engine optimization (SEO), is gaining impetus in Budapest and in Hungary is the first attempt to carry out a competition among website optimizers. This signifies, in my opinion, that there is a fair number of firms and individuals not only interested in, but also making their living on search based services. The model is based on foreign examples: most notably on such contests as the one announced by the UK based Searchguild SEO firm in 2004, where the imaginary, non-business related expression “negritude ultramarine” had to be optimized within limited time.

The phrase for the Hungarian contest is a one-component keyword ‘butterflyheart’ (in Hungarian ‘pillangószív,’) which, according to the organizor guy named/ nicknamed Harzol, comes from the amalgamation of two of the top most beautiful Hungarian words. Similarly to other SEO contest words, it is not at all used in the Hungarian language.

Let’s make a quick Google search on it. The result is:
Results 110 of about 173,000 for pillangószív. (0.28 seconds)

The deadline is the end of this year, and the reward is the title ‘the most successful SEOer’ of 2006. The test day is the 31st December. The initiative has attracted several optimizers, according to harzol (aka Harkányi Zoltán). His blog is getting updated and one eager anonymous contestant has already booked the domain name for the test keyword.

I am afraid that serious SEO companies are not going to take part in the underground movement of the SEO industry, but even if there are 20 something people interested in the challenge, I consider it an important indicator of a strengthening culture that there is such an initiative. So I think it is a positive sign altogether, with all its blunders. For instance, the contest is lacking in rules (could they be observed?), so there are some who are already criticizing the initiative. Black magic tricks are already in use, which may not increase the reputation of SEO in Hungary…

By the way (as far as I know), foreigners are not excluded from the competition, so if you wish to participate, you may as well join the non-official programme by contacting the organizor.

Good luck, and thanks for the butterfly.

Posted in contest, Hungary, search, SEO | Tagged: | Leave a Comment »


Posted by Annplugged on July 27, 2006

While there is no official data on the distribution of search engines used by Hungarian webizens, József Jároli, a SEO guy, and watchful blogger, made an interesting analysis.The Search Cake
As he puts it, the graph “shows the number of referrers by search engines and directories based on the results of 26 randomly selected publicly available web statistics in August, 2005.” What I find interesting in József’s graph is the visible non-existence of Google’s main rivals, Yahoo! and MSN, and József must be right that one of the main reasons for this is the lack of language option. Therefore, the 2nd, 3rd and 4th places are taken up by Hungarian search engines:

  • 2nd (in English: (start), which is a directory/ link collection in fact, and is very popular in Hungary (according to the owner, Sanoma Inc: it is the most popular opening page in browsers used by Hungarians).
  • 3rd (in English:, which used to squat on the domain, and now there is no news about the financial consequences of their deed, but being forced to give back the domain must have resulted in a considerable decrease regarding the traffic.
  • 4th as József writes: “ is the search engine of Hungary’s biggest portal: [origo].” I only add, for the sake of etimology, that it used to wear the name altavista, for obvious reasons, then was changed into alta vizsla (vizsla is an indigenous Hungarian hunting dog, a very nice, and friendly one indeed), then again changing into vizsla24 (so you had a hunting dog for the 24 hours of the day).

The graph shows that Google is/seems to be by far the most popular search engine, but the number of rivals and their possible distribution must have changed even in a relatively short span of time (1 year), on a relatively small market (approx. 2 million users). For one thing, there is a new engine called Tango, which is becoming a stronger and stronger player. The engine has been specifically developed for Hungarian morphology, character sets etc. by Etarget (PPC company) in cooperation with Sanoma Inc. (see Startlap catalog above), and can deal with requests more precisely in one respect. Its algorithm can not compete with Google, but again there are certain solutions that can enable to grab some slices from the search market. All the more as the popular Startlap catalogue mentioned above is also owned by Sanoma Inc. and this way the catalogue and the search engine can strengthen their online presence, according to Zoltán Harkányi (aka harzol). One of these techniques is that there are Tango search boxes placed in the middle of some online magazines, and journals like Figyelő (literally: ‘,’ one of the most respectful economic journals in Hungary), also belonging to the Sanoma group. Whenever you read the site and you suddenly feel the urge in your fingers to launch a search on the web, it is more conevenient to use an inner search box than to meander to Google with extra clicks. The efficiency of results is varying, depending on the topic and sites you wish to get more info on. But the quick availability is not to be neglected.
What Tango does not have however, to mention but a few, is not only the solid income from GOOG shares, the 100-factor based algorithm, or the international renomé, but also the constant PR news that Google has in the Hungarian press. Tango’s birth was announced, and since then there is no more about it to keep it afresh in users’ mind.

Posted in Google, Hungary, search, Search Engines, statistics, Tango | 2 Comments »