Google in Hungary and search as such

How is SEM developing in Hungary?

Archive for the ‘reception’ Category

3 moments at DLD07 conference

Posted by Annplugged on January 23, 2007

Back home to Budapest, Hungary, and here comes a quick, subjective assessment on ‘what were the brightest moments at DLD07 conference:’ at least for me, and for Esther Dyson, with whom I was honored to get to Budapest city centre in the cab she generously shared with me.

The top three results:

No. 1

Where Are The Editors? (Tariq Krim, Craig Newmark, Caterina Fake, Arianna Huffington, David Sifry, Jim Spanfeller. Moderation: Jochen Wegner) (definite vote from Esther Dyson) (definite official programme No. 1 from me) As my laptop battery ran down right at this discussion, i.e. the culmination of the conference, I still owe a blogpost on it. Do not miss it.

No. 2

  • Esther’s vote goes for Mr. Hubert Burda.
  • Mine goes for having an intriguing wifi-centred conversation with hacker-makecomputersexy Pablos Holman, and the like.

No. 3

  • Esther’s choice is all the interesting people at DLD07 (probably You), and talking to these people (unfortunately she did not go into details about it).
  • Mine is for another official panel session: in fact 2 of them
  1. Video sites, video communication, vlogging (Miles Beckett, Eyal Hertzog, Gabe McIntyre, Anil de Mello. Moderation: Rupert Schäfer)
  2. Disruptive Connections: on the mobile platform
    (Hjalmar Winbladh, Jeff Pulver, Marko Ahtisaari, Alexander Straub. Moderation: Christoph Braun)

There are lots of sessions that were also worth attending, and I wish to watch (again) on DLD conference 2007 video collection, as it was impossible to absorb everything.

Thank you Hubert Burda Media, and the conference partners. Big thank you from a blogger, believer, and search marketing advisor who had a chance to experience the real vibe of 2007 – physically not simply virtually.

It was an excellent, constructive thinktank meeting in Munich with truly interesting panel discussions, major market players, real stakeholders including business and design guys from big corporations, fantastic food and drink, mostly working wifi (quite a challenge for any conference organizor), professional conference settings/organizational solutions, and almost instantaneous video publication (!).

And what about you, other bloggers, participants? What were your best moments? And what did you miss at the conference?
ps: to provide my own coming out for constructive criticism (with the intention of making sth excellent even better):

a, I missed the opportunity to give feedback on the conference, b, missed some plugs to recharge easily running down laptops – maybe plugs, leads at the three, non-stage sides of the conference rooms would have been really convenient, c, some fresh (organic) food (fruits, salad) on the menu, d, some program points for facilitating networking. Undeniably, there were lots and lots of networking going on (on condition you already knew other people there), but there may be some solution for including newcomers, sort of team-building, and re-shaking oldtimers. e, I have jsut checked out youtube for dld07 tags, only 6 short bits are uploaded: convey the DLD messages, great interviews, keynotes on the central promotional site, please to reach out for more.

Finally, a daring dream: what about a DLD conference which juggles with 1 more day including workshops? Tough job, but very worthwhile, I think.

Thank you for the invitation, and the tons of food for thought, DLD. 🙂

UPDATE: DLD07 post-survey form has been sent to every participant. Thanks.

Advertisements

Posted in Criticism, DLD07, reception | 3 Comments »

The Hungarian reception of the AOL search history scandal

Posted by Annplugged on August 10, 2006

The AOL (subsidiary of Time Warner Inc (NYSE: TWX)) scandal about making loads of search history data publicly available for a few days has influenced the public awareness of search as such. Battelle was welcoming the scandal in a sense that now there is an opportunity to place search in the limelight (NYT: “AOL’s misstep, while unfortunate, could have a silver lining if people began to understand just what was at stake.”)

I was wondering how this issue has been treated on major Hungarian news sites (subjective selection), and if the news had negatively influenced Google (having 5% share in AOL), more precisely its aim to store and circulate as much info as possible on the world including archiving personal search histories. Users/customers’ privacy concerns related to web use/ e commerce etc. has been a hot issue since 2000 (Amazon, AOL, DoubleClick) and will surely be one of the favourites for decades.

One of the most popular Hungarian sites, Index.hu treats the issue shortly + highlighting privacy concerns, and Google is not mentioned in the article.

HVG (Weekly World Economy) is again very widely read (weekly, quality, mainly economy but also politics etc.). Here we get a bit of a sensationalist style (“raging bloggers” and enlisting the most problematic search queries like ‘credit card number’ and a homicide how to). Here we get Google in a positive connotation (Google resisted the government request for search data, and won the lawsuit), which is not always true on this site. FigyelőNet (the only real rival of HVG) did not write about the AOL news (last bit is on July 20).

Népszabadság (daily with the biggest national circulation, liberal/ centre left) strangely enough, seems to have skipped the AOL news.

Magyar Nemzet (daily with the biggest national circulation targeting conservative/ (centre) right readers): the AOL story is not mentioned–no wonder the proportion of IT/Tech news on the news site is very low (1 in Jan, 1 in Feb and 1 in July)

Magyar Hírlap (daily, considerable national circulation)–not treated at all.

The most popular tech site SG.hu is more thorough in its treatment (numerical data, quotation from Ari Schwartz etc.), Google is again left out of the scandal wave. The readership of SG.hu is probably closest to HWSW.hu, but the latter does not deal with the AOL data ‘leakage.’ The news site Hírcenter simply redirects to SG.hu.

IT News aimed at IT readers starts its article by quoting AOL apologies, goes on to bloggers’ comments (easy pie profile reconstructions, worries), and the last paragraph is devoted to the opinion gap between data protectionists (contra) and scientists (pro). Google is mentioned as successfully rejecting the American government’s request which “increases the outcry.”
Világgazdaság (WorldEconomy–daily, quality, economic) relies on the BBC and is very concise. No Google reference.

To conclude: articles that feature Google relatively often reflect on online privacy/ security issues, but the AOL scandal has not much influenced Google’s PR (no signs of taking apart Google personal search history). Why not?

To squeeze it into one sentence: we have few internet users, even fewer who reflect upon the web usage experience, and a handful who can see with their own eyes that you can check back on your search history (in GMail). SO awareness is low, lower, lowest, lowest-est.

To start with the weakest argument, my strong guess is that it might be because GMail service is not at all widespread in Hungary, so there are very few users who are aware of the fact that having a GMail account enables you to check back on your search history (most users have either other free mail services, like freemail, vipmail, citromail, or other mail addresses generated by their workplace, or some of them use other international mail addresses like hotmail).

Secondly, just like around the globe, Hungarian users are simply uninformed (and/or uninterested) about the power of search and the complex issues and opportunities it has.

Thirdly, only about 2 million out of ten million Hungarians use the internet at least once a month, so it even further restricts the number of people affected by the news.
By the way, I am really looking forward to Battelle’s expectations about a more intense (and hopefully, intelligent) public dialogue regarding what it means to make the world, and within that, our personal universe any time searchable.

Posted in AOL, Google, Hungary, John Battelle, news sites, privacy concerns, reception | Leave a Comment »