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How is SEM developing in Hungary?

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Google AdWords Qualified Individuals and a Company in Hungary

Posted by Annplugged on December 11, 2006

So once you have turned your attention to the Hungarian market, and become interested in how to target potential customers interested in your products or services in Hungary, you may also wish to know who are holding official qualifications from Google Inc.

If so, here goes a continually updated list on the SEM professionals who are probably confidently managing Google ad campaigns.

Google AdWords Qualified Individuals:

  1. Laszlo Fazakas (holy squirrel, he’s my boss)
  2. Mihaly Bobaly (great scubadiver, too)
  3. Andras Szell (no extra info)
  4. Anna Sebestyen (gee, that’s me!)
  5. Eszter Vandor (team mate at Arcanian)

Google AdWords Qualified Company:

  1. Arcanian Consulting (great, that’s the company I work for!)
  2. no more yet.

The company is surely the first to be given this qualification in Hungary. Regionally (Eastern/ Central Europe), the first one seems to be Dobry web in the Czech Republic. As I couldn’t find any other companies entitled to the Google AdWords Qualified Company logo (checking Austria, Croatia, Slovakia, the Czech R., Poland, Romania, Bulgaria, Serbia etc.), I guess we take the silver medal. It is a guess, but a strong one. Do you happen to know about companies in the region with such qualifications? Please send me the links in this case (in comment, if it is more convenient).

Surely, the number of qualified Google professionals will steadily increase, and I hope to get info on who else to include in the list from Central Europe.

Note: last update on Jan 04 2006.

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Posted in Accountability, advertising, Central Eastern Europe, contest, Emerging markets, Google Adwords, Hungary, Qualified professional, search, SEM | 2 Comments »

The best joke for search engine marketing

Posted by Annplugged on October 15, 2006

I have found a joke that is probably the best match for presenting how search engine marketing works, how it makes your site stand out, and how we try to be the most attractive in the auction system (albeit invisible).

If you have a better one, please do not hesitate to add it to the comments or send it to me (see about author page):

Marketing Two-Upmanship

A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming “Best Deals”.

Not long after he was horrified to find yet another competitor move in next-door, on the other side if his store. It’s large sign was even more disturbing- “Lowest Prices”.

After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read,

“Main Entrance”!

Posted in advertising, contest, joke, Jokes and Humor, rivalry, search, Search Engines, search strategies, SEM, SEO | Leave a Comment »

1st SEO contest in Hungary

Posted by Annplugged on July 27, 2006

Maybe one of the first signs that the online marketing industry, and within that search engine optimization (SEO), is gaining impetus in Budapest and in Hungary is the first attempt to carry out a competition among website optimizers. This signifies, in my opinion, that there is a fair number of firms and individuals not only interested in, but also making their living on search based services. The model is based on foreign examples: most notably on such contests as the one announced by the UK based Searchguild SEO firm in 2004, where the imaginary, non-business related expression “negritude ultramarine” had to be optimized within limited time.

The phrase for the Hungarian contest is a one-component keyword ‘butterflyheart’ (in Hungarian ‘pillangószív,’) which, according to the organizor guy named/ nicknamed Harzol, comes from the amalgamation of two of the top most beautiful Hungarian words. Similarly to other SEO contest words, it is not at all used in the Hungarian language.

Let’s make a quick Google search on it. The result is:
Results 110 of about 173,000 for pillangószív. (0.28 seconds)

The deadline is the end of this year, and the reward is the title ‘the most successful SEOer’ of 2006. The test day is the 31st December. The initiative has attracted several optimizers, according to harzol (aka Harkányi Zoltán). His blog is getting updated and one eager anonymous contestant has already booked the domain name for the test keyword.

I am afraid that serious SEO companies are not going to take part in the underground movement of the SEO industry, but even if there are 20 something people interested in the challenge, I consider it an important indicator of a strengthening culture that there is such an initiative. So I think it is a positive sign altogether, with all its blunders. For instance, the contest is lacking in rules (could they be observed?), so there are some who are already criticizing the initiative. Black magic tricks are already in use, which may not increase the reputation of SEO in Hungary…

By the way (as far as I know), foreigners are not excluded from the competition, so if you wish to participate, you may as well join the non-official programme by contacting the organizor.

Good luck, and thanks for the butterfly.

Posted in contest, Hungary, search, SEO | Tagged: | Leave a Comment »