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Earn money on YouTube

Posted by Annplugged on January 27, 2007

Goo(g)d news. Soon you will start generating money on YouTube.

How soon? We don’t know. But Chad Hurley announced at World Economic Forum, Davos on 27 Jan that they would reward users for self-generated content, saying “We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users.”

The idea is great, and I think it is a strong response to video sharing site Metacafé‘s challenge, where revenue sharing already started 3 months ago. Eyal Herzog, co-founder talked about it Digital Life Design conference (DLD07) on Jan 22, so it was only 5 days ago that I aired my criticism “How come YouTube seems to be unresponsive? Can they really be that comfortable in the stregthening competition? Lots of national video sites are mushrooming suddenly. Not only is GooTube lagging behind in building communities, and financially rewarding producers, it is also painfully low-performer regarding technology.”

Of course, it may have been originally timed to be announced at Davos forum, but it may also have been that many of the people at DLD07 in Munich also participated in Davos, and realized that Metacafé is very competitive, and is threatening to take away those precious eyeballs (already boasting 500.000.000 video downloads a month!)

How are they going to define self-generated? What will be the business model?

Will they copy Metacafé in the CPM based earnings? (5 USD/ thousand views) or will it be a more complex calculation including (on top of CPM or CPC)

  • viral effect: loads of inbound links from other blogs, and web pages
  • number of comments
  • number of video responses
  • number of shares (CPA)
  • number of times favorited
  • number of subscriptions, or the monthly growth on it

There are several factors that could be included potentially. How to make it simple?

Metacafé simplified it in the following way:

Metacafé, earned revenue from UGC“Producers get 5 USD/ CPM (a thousand views) if the total number of views go over 20.000 (Are you a producer? Just log in, and see how much you have earned. ” (Eyal Hertzog)

For YouTube, the good news is that Google AdSense payment model makes it easier to switch into the new business model and send money to content providers. Or even better, that they can count on the excellent technology of YouTube, (pardon my French) Google.

PS: the top earner on Metacafé, is not a simple user but a company: Reel Stunts Action Team, with several candidate films, but only one that generated all that 25.000 USD.

Update: Thanks to Philipp Lenssen and Tony Ruscoe for posting it on Google Blogoscoped.

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Posted in AdSense, clips, DLD07, Google, Google Video, Metacafé, Monetizing, Video, YouTube | Leave a Comment »

How is Google generating revenue on YouTube?

Posted by Annplugged on January 26, 2007

Marissa Mayer’s answer is ‘we don’t know, we are still experimenting.’ (Digital, Life, Design conference, Munich: DLD07)

On Jan 25 2006 the first step towards actually integrating YouTube into Google’s products was taken: if you make a search query on Google Video, you’ll see loads of YouTube shots.

Liz Gannes on NewTeeVee is asking why is it worth running two video sites? (“why take a sidetrip to a search engine when you’ll end up on YouTube anyway?”)

In my opinion, that’s why:

As for running two sites (one for YouTube and one for Google video search): I think it is totally reasonable and profitable.

  • Reason 1: they have different profiles, roles, images as defined by Google (as Salar Kamangar put it, one for content the other for search – the options in AdWords)
  • Reason 2: with two brands you have more scope for experimenting
  • Reason 3: the combination of the above two

From the user’s point of view:

On YouTube you accidentally ‘stumble upon’ and interact

On Google video search you purposefully search and spend no time on socializing

From the media point of view:

YouTube functions as a content site of Google’s content network with a distinct community and with more scope for applying, testing various ad formats. And these tests, mind you, will be less affecting Google brand, as YouTube is separate. So video shots interrupted by an ad on YouTube will not clash with Google’s aim to ‘enhance user experience,’ because it is not Google. Being intrusive on YouTube while ‘finding out how to reduce being intrusive to the minimum’ works on the YouTube brand better and safer.

How they are carrying out video ads is absolutely an exciting question. When Marissa Mayer was asked about it at Digital Life Design conference (DLD07) in Munich, she said they are experimenting and gathering data, feedback, etc. on what works best. See: http://videos.dld-conference.com/ (day: Jan 23, The Billion Dollar Bubble). “There are lots of different business models… Maybe it means the user needs pay directly for the service, maybe it means advertisers will pay more…advertisers are good at valuing those eyeballs.” i.e. Advertisers will say how much it is worth them (even bidding?)

It is baffling though why haven’t they improved the searches (awful results pages, no need to describe them). Also, why haven’t they tried to experiment with dividing YouTube into two main columns as they do on Google search results pages: one column for organic video search and one for sponsored videos with bid management – based on similar principles to search algorithm.

But maybe this division is coming on Google video search – which, as a separate site, is of course worth being kept, if it works as an aggregator, and it will work as an aggregator indexing all sources they can/ are allowed to – with no social networking features, focusing on search, and potentially, with a differentiated method of generating ad revenue. One thing is sure, however, based on Google’s policy, I think it is out of question that Google could afford to be a biased video search engine – users’ trust is their biggest asset (besides lava lamps). So there is no way that they could push YouTube videos ahead of videos hosted on other sites.

 

Posted in AdSense, advertising, Adwords, clips, Google, Google Video, Monetizing, search, Video, YouTube | 3 Comments »

Google AdWords Training on YouTube?

Posted by Annplugged on October 10, 2006

So now if training, let’s see what YouTube offers on AdWords tips and tricks. I am truly disappointed that free trainings are only available in the US, you lucky ones over the sea…) 🙂

As Inside AdWords says “The first round of AdWords Seminars will be offered in select cities: Los Angeles, San Mateo, Chicago, New York City, Miami, and Boston.” But they also call the attention to the continuation of the series for which updates are available by filling out a form
So back to YouTube, is there any long distance course? Well, the first trial for ‘AdWords training’ keywords was unsuccessful:

Video results for ‘adwords training’ No Videos found for ‘adwords training’
OK, let’s check ‘seminar’ The result is the same: Video results for ‘adwords seminar’ No Videos found for ‘adwords seminar’ All right (sigh). What about SEM training? Pops up 6 hits, but sadly enough, probably the closest one is ‘Boeing extreme landing training’ (maybe to do with landing pages)

How about search engines? That’s it! Promising list, good stuff just by the look of it: mostly SEO stuff (not overviewed clips, even if a guy called SageRock re/appears on almost every page uploaded by himself), then more popular stuff like the bizarre commercial for the Japanese search engine and another for Google Brain Talk search engine (the futuristic Google), one for a somewhat weak comedy entitled Ernest the search engine but at least it is short, and event snippets like the short recording on 2006 SES conference and the Google Dance.

I expect Google will not miss out on publishing the free AdWords course to let others get close to the know-how. will they? Oh, and a bit of foolproof tagging should help a lot. For me, definitely.

Posted in advertising, Adwords, clips, Course, Google, Google Adwords, search, Search Engines, search strategies, SEM, SEO, statistics, Training, Video, YouTube | 1 Comment »

Marathon clips on YouTube

Posted by Annplugged on October 10, 2006

Checking out YouTube, (now nicknamed GooTube, yet keeping its own identity and all the 67 people), is getting a regular spot during the day. I bumped into marathon clips, which confused me at first. I thought the upper limit is 10 minutes, hard and fast rule. Yet many programming session can be found that exceed 2 hours, 3 hours and even 4 hours. So how can it be? I thought Google changed the name of the game, but it turns out it is not irregularity, on the contrary:

How long can my video be?
Most videos on YouTube are under five minutes long. There is a 10-minute length limit (unless you have a Director account). Longer videos require more compression to fit in the 100MB size limit, and the quality will go down as the length of the video goes up.

So I guess 3DBuzz has such an account for their 2 and a half hour long Delphi training sessions. No problem with the quality either (at least for educational purposes).

Posted in clips, Google, marathon, Training, Video, YouTube | Leave a Comment »