About Anna Sebestyen
Hello, my name is Anna Sebestyén. I am a search marketer and web analytics fan, and an experienced online communication consultant (US, Hungary experience mostly).
I’m based in Budapest working as the managing director of my company, Distinct Dialogs Ltd. providing professional consultancy, traning, web analytics, content development, etc. for primarily e-commerce sites, such as international SEO management for a CEE multinational comparison shopping site Arukereso, integrated CPC campaigns for the Hungarian market leader direct marketing company, Studio Moderna (Topshop tvshop with 6 different web retail stores).
Previously I worked as the Country Internet Manager for Studio Moderna HU, and before that as a senior account strategist in New Orleans, LA, US (Fabre Smith & Coco), and a freelancer in New Orleans (e.g. Morgan and Company), and a senior SEM advisor at the Hungarian market leading search agency, Arcus Interactive.
I like using Google products and sharing how to be a more efficient user (whether it is search or advertising through search).
I launched this blog in 2006 to contribute to the growth of search culture in Hungary and to reach other users, SEM marketers, businesses interested in Hungary. Since then I have been to Mountain View, CA, San Jose SES conference, San Francisco Web Analytics Wednesday then back to Budapest, before that in New Orleans, then back to Budapest.
You can contact me at annasebestyen [at] gmail [dot] com
I am organizing the first ever web analytics meetup in Hungary, which is part of the global Web Analytics Wednesday series – sponsored by Web Analytics Demystified (Eric Peterson). Details of Web Analytics Hungary here.
I wrote the first thesis in Search Marketing in Hungary.
I was the first female and the third individual to get the Google AdWords Professional title in Hungary.
I am very interested in the cognitive aspects of search (online search strategies, applied semantics, etc.)
I worked for Arcanian Consulting, Arcus Interactive as a senior search marketing consultant before going to the US.
I have had a SEM blog in Hungarian called BizBigyo aimed at Hungarian SEM stakeholders: some professional knowledge and interest are required from readers due to the extensive use of technical terms and references.
My aim is to make life better (as grand scale as I can), within that, to make web-based search more effective, visible and comprehensible among users, and to help businesses reach their clients in non-intrusive and highly profitable ways by fine-tuning their integrated marketing strategies. Also, I wish to encourage SEM stakeholders to generate a professional dialog, and deal with recent developments, trends, problems etc. at a quality level, in a friendly atmosphere.
Besides planning, managing and evaluating search campaigns, and advising on online strategies based on web analytics, search and web 2.0 trends, I have several years of experience in coordinating international relations, interpreting, translating and teaching English as a second language (MA degrees in English and Hungarian).
I support one grand mission (in addition to relatively smaller ones) with the full arsenal of my marketing skills: healthy life extension and health 2.0 initiatives like Cure Together keeping in mind that singularity is here and now.