Video abundance, Metacafe envisioning quality in it (DLD07 conference)
Posted by Annplugged on January 22, 2007
Metacafe is a video portal, however the mission is more than that: Eyal Hertzog, co-founder of Metacafe, nurtures the “vision to become the highest-quality video destination site on the Internet” At the moment they have 500.000.000 video views per month, and 20.000 new downloads every day. Ant there are numerous uploads as well. No wonder, after all, producers get 5 USD/ CPM (a thousand views) if the total number of views go over 20.000 (Are you a producer? Just log in, and see how much you have earned).
How come YouTube seems to be unresponsive? Can they really be that comfortable in the stregthening competition? Lots of national video sites are mushrooming suddenly. Not only is GooTube lagging behind in building communities, and financially rewarding producers, it is also painfully low-performer regarding technology: video ranking is awful, search results are many times unsuable, if you watch a tween peaks spot, say 4/4 you are not offered 4/5 as the next bit, simply the technology is not behind that.
But back to Metacafe, and its future:
Eyal is saying that they definitely expect growth. That is, continue to grow. They are talking to a lot of people in the industry (there have been rumors on Microsoft’s intentions for a Metacafe buy-up, which must have been encouraged by such industry talks). But, according to Eyal, “they wish to grow as an independent company.” They just started the rewarding program 3 months ago (paying for the UGC) and it is thrilling, “there is a huge growth.”
I guess the future is also about developing what metacafe has been unable to offer so far. OK, they are popular and international. But are they also in national languages? Not yet? Can they offer vertically specializing channels like cooking programs, natural films etc. ? Not yet. As Eyal points out, they should have a reply to the needs he calls the ‘interests, tastes, and soap,’ which is the next step once the site has become popular and international, and localized at the same time (localized is the future). So there is ample space to spear ahead into for all video platforms.
Update: on Jan 27 when Chad Hurley announced to start revenue sharing on YoTube.
This entry was posted on January 22, 2007 at 5:13 pm and is filed under Emerging markets, Metacafé, YouTube. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.