The best joke for search engine marketing
Posted by Annplugged on October 15, 2006
I have found a joke that is probably the best match for presenting how search engine marketing works, how it makes your site stand out, and how we try to be the most attractive in the auction system (albeit invisible).
If you have a better one, please do not hesitate to add it to the comments or send it to me (see about author page):
Marketing Two-Upmanship
A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming “Best Deals”.
Not long after he was horrified to find yet another competitor move in next-door, on the other side if his store. It’s large sign was even more disturbing- “Lowest Prices”.
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read,
“Main Entrance”!
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