The best joke for search engine marketing

I have found a joke that is probably the best match for presenting how search engine marketing works, how it makes your site stand out, and how we try to be the most attractive in the auction system (albeit invisible).

If you have a better one, please do not hesitate to add it to the comments or send it to me (see about author page):

Marketing Two-Upmanship

A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming “Best Deals”.

Not long after he was horrified to find yet another competitor move in next-door, on the other side if his store. It’s large sign was even more disturbing- “Lowest Prices”.

After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door. It read,

“Main Entrance”!

Google AdWords Training on YouTube?

So now if training, let’s see what YouTube offers on AdWords tips and tricks. I am truly disappointed that free trainings are only available in the US, you lucky ones over the sea…)

As Inside AdWords says “The first round of AdWords Seminars will be offered in select cities: Los Angeles, San Mateo, Chicago, New York City, Miami, and Boston.” But they also call the attention to the continuation of the series for which updates are available by filling out a form
So back to YouTube, is there any long distance course? Well, the first trial for ‘AdWords training’ keywords was unsuccessful:

Video results for ‘adwords training’ No Videos found for ‘adwords training’
OK, let’s check ’seminar’ The result is the same: Video results for ‘adwords seminar’ No Videos found for ‘adwords seminar’ All right (sigh). What about SEM training? Pops up 6 hits, but sadly enough, probably the closest one is ‘Boeing extreme landing training’ (maybe to do with landing pages)

How about search engines? That’s it! Promising list, good stuff just by the look of it: mostly SEO stuff (not overviewed clips, even if a guy called SageRock re/appears on almost every page uploaded by himself), then more popular stuff like the bizarre commercial for the Japanese search engine and another for Google Brain Talk search engine (the futuristic Google), one for a somewhat weak comedy entitled Ernest the search engine but at least it is short, and event snippets like the short recording on 2006 SES conference and the Google Dance.

I expect Google will not miss out on publishing the free AdWords course to let others get close to the know-how. will they? Oh, and a bit of foolproof tagging should help a lot. For me, definitely.

Marathon clips on YouTube

Checking out YouTube, (now nicknamed GooTube, yet keeping its own identity and all the 67 people), is getting a regular spot during the day. I bumped into marathon clips, which confused me at first. I thought the upper limit is 10 minutes, hard and fast rule. Yet many programming session can be found that exceed 2 hours, 3 hours and even 4 hours. So how can it be? I thought Google changed the name of the game, but it turns out it is not irregularity, on the contrary:

How long can my video be?

Most videos on YouTube are under five minutes long. There is a 10-minute length limit (unless you have a Director account). Longer videos require more compression to fit in the 100MB size limit, and the quality will go down as the length of the video goes up.

So I guess 3DBuzz has such an account for their 2 and a half hour long Delphi training sessions. No problem with the quality either (at least for educational purposes).